When we started working with Rudy, I thought the next step was to do more marketing and bring in more patients. Instead, he looked at the whole business and showed me there were opportunities I needed to address first – how enquiries were handled, how we followed patients up, how we measured what was happening and how clearly we communicated what makes FitFeet different.
The difference has already been noticeable. The business feels much more streamlined and settled, and we’re doing better before we’ve spent another dollar on additional marketing.
Rudy helped me see things that were difficult to see when you’re inside the business every day. He’s given me a much clearer idea of what needs attention and where the opportunities are.